There’s tension in this relationship. Marketing and the legal department know they need each other, but that doesn’t mean they always understand each other.
Marketers are out-of-the-box thinkers whose ideas engage customers and drive company revenue. Lawyers help the business stay in business by avoiding unnecessary risk, which sometimes requires them to say “no” to the marketing team’s ideas. It’s no wonder the departments are often frenemies, supporting the same organizational goals, but sometimes pushing back on each other.
In the interests of peace, love and understanding, McGuireWoods’ IP and privacy teams present “Frenemies,” a series of short videos covering legal considerations in advertising. We hope these episodes help marketing and legal departments understand each other, work together, issue-spot, and maybe go from being frenemies to friends. Registration is not required and after release, each season will be available for binge watching from your office or your couch.
Each episode stands alone, but together the series provides an overview of common IP and privacy issues that arise in marketing and advertising.
Season One
Cross into the Friend Zone: Trademark 101
The One Where Marketing Chose a Trademark Legal Actually Approved
Featuring Janet Peyton
The One Where We Find Out Trademarks are Not Registered In a Day:
The Trademark Registration Process
Featuring Janet Peyton
The One Where We Take Simple Steps Upfront to Protect Our New Brand
Featuring Amanda DeFord and Lucy Wheatley
Season Two
Companies Don’t Share IP: The Use and Protection of Content
The One Where They Borrowed from Their Neighbors: When and How to Use Others’ IP Lawfully
Featuring Brad Newberg*
The One with Sharp Elbows: Protecting and Enforcing Your IP
Featuring Brad Newberg*
Season Three
Pivot! Pivot! Pivot! What Marketers Need to Know About the California Consumer Privacy Act
The One Where California Falls In Love With Privacy: The California Consumer Privacy Act in 10 Minutes
Featuring Bethany Lukitsch* and Justin Yedor*
The One Where “Sale” Doesn’t Mean What You Think: What is a Sale and Why Does it Matter?
Featuring Ali Baiardo
The One Where We are All Still Confused About California: What is in the Regulations Anyway?
Featuring Anthony Le and Neelam Takhar*
The One Where an Old Flame Stuck Around: Shine the Light vs. CCPA
Featuring Justin Yedor*
Season Four
Oh! My! Acroynmmmmmmmm! Privacy Regulations (Beyond California)
The One About Kids’ Privacy and Why Mom Said No Social Media Until You’re 13: Children’s Online Privacy Protection Act
Featuring Emily Voorheis*
The One About Spam: CAN-SPAM and TCPA
Featuring Amy Gilbert, Emily Voorheis*, and Sarah Zielinski
The One Where Europe Made Privacy Matter: Ten Simple Things for Marketers to Know about GDPR
Featuring Mehboob Dossa and Janet Peyton
Season Five
This is “Brand” New Information: 21st Century Advertising Issues
The One about the Truth: Fake Reviews, Sponsorships and Other FTC Issues
Featuring Lucy Jewett Wheatley and Amanda DeFord
The One with the Internet: Domain Spoofing
Featuring Amanda DeFord
*All lawyers featured in this video worked at McGuireWoods LLP at the time of filming.
Our programs are intended for the benefit of our clients and contacts and we reserve the right to refuse any registration at our sole discretion.
Video and presentation materials © 2021 McGuireWoods LLP. All rights reserved.