Based on results described in the newly released BTI Brand Elite 2015 report by BTI Consulting Group, Law360 published two articles recognizing McGuireWoods among the top 26 law firms with the strongest and most sought after brands, based on a range of market awareness factors, including value, best choices for bet-the-company work and client services. The report also named McGuireWoods among the top 17 firms that are most frequently shortlisted by general counsel, meaning core firms that clients turn to first when new needs arise. To compile these results and rankings, BTI conducted nearly 650 confidential interviews with the world’s leading legal decision-makers and corporate general counsel. The Law360 articles, both posted on April 22, are available to subscribers under the titles “The 9 Firms GCs Can’t Stop Talking About” and “GCs Name Most Elite Law Firms.”
